A better living content hub / magazine
       
     
Song does Facebook Live for maximum reach
       
     
10 plants for cleaner air at home
       
     
Live happy like a Japanese Minimalist
       
     
       
     
How to stop your family getting sick between seasons
       
     
Books to teach your children about love
       
     
Song, Better Living - by ecopark - the magazine
       
     
Song, Better Living - by ecopark - the magazine
       
     
Song, Better Living - by ecopark - the magazine
       
     
Song, Better Living - by ecopark - the magazine
       
     
       
     
A better living content hub / magazine
       
     
A better living content hub / magazine

Song is a Vietnamese language content brand we created for northern Vietnam's largest real estate development. We took care of everything from start to finish, from the idea and the branding to the content strategy, the web build, offline events, the distribution and the analytics.

It was made of up content in four verticals to push the client's core values - Home, Health, Arts, Education - and consisted of video, Facebook Live, articles, micro social media content, offline events, illustrations, animations and a printed magazine.

The first 5 months in numbers:

1 x brand build
1 x web design & dev
42 x articles
66 x videos
16 x Facebook Live streams
94 x original illustrations
254 x original photographs
185 x Facebook posts

The results? Song helped ecopark grow their social media organic reach x 8 during a key sales period for one of its phases - all with original, valuable content for their audience in Vietnam. The content hub brought a 1,539% traffic uplift as compared to the main website within a two month measurement period, 56% of which was from Organic Search.

Visit the content hub (in Vietnamese).

Song does Facebook Live for maximum reach
       
     
Song does Facebook Live for maximum reach

Facebook Live was a huge part of our content strategy to drive engagement and organic reach. It's amazing what can happen if you use Facebook live to....

> Discuss family health with an author and famous doctor, using audience questions in the comments for topics of discussion

> Teach your audience how to cook fresh pasta from scratch just before lunch time

> Put on live entertainment with musicians playing requests from the Facebook audience

To name just a few!

Facebook Live is a game changer for content marketers, and brands who want to engage audiences on social media. It takes a lot of thought and budget, but is well worth it to stand out from the crowd.

10 plants for cleaner air at home
       
     
10 plants for cleaner air at home

Articles like this prove that the client cares enough about its audiences and customers to give valuable advice. As ecopark is all about living harmoniously with nature, this seemed like a perfect piece of content to give people living tips and generate engagement.

Read the full article here (in Vietnamese).

Live happy like a Japanese Minimalist
       
     
Live happy like a Japanese Minimalist

Everyone wants to live happier. This piece of content made use of a growing trend in Vietnam of Japanese minimalism, and interviewed someone who practices it for a happier life.

It was one of the most popular articles on the Song website and still gets discovered daily through organic search engines. For this reason, it also made it onto the front cover of Song magazine in print.

Read the full article here.

       
     
3 ideas for decorating your balcony with plants

Ecopark's Aqua Bay apartments had two balconies. So we produced content giving the audience tips on how to decorate them with plants. We teamed up with local brand Anywhere Design to craft this video content - published natively to Facebook, then reshared from the content hub as a link.

See the full article and video here.

How to stop your family getting sick between seasons
       
     
How to stop your family getting sick between seasons

The problem in Hanoi is that the quickly fluctuating seasons cause illnesses among families.

So what better content solution than this? Here we gave six tips to protect your family during the changing seasons.

It was a popular piece of content, winning social media shares and organic search traffic to the content hub. Again it makes it clear to audiences that the real estate developer cares not only about selling property, but the health of the families who choose to invest with them.

Read the full article here.

Books to teach your children about love
       
     
Books to teach your children about love

Reading is a big thing here in Vietnam. Book searches are high as parents look avoid giving iPads to kids.

With this in mind, We Create Content produced a series of stories about books for children. We even took this offline at a book fair to read book to audiences of little ones, giving away free Song bookmarks to everyone in reach.

Read the full article here.

Song, Better Living - by ecopark - the magazine
       
     
Song, Better Living - by ecopark - the magazine

We crafted Song content into a magazine too, given out free in the ecopark community. It's also distributed in the sales lobby to really show off the lifestyle offered by the township to potential buyers.

On the cover: Live Happier - an intro to Japanese minimalism

Song, Better Living - by ecopark - the magazine
       
     
Song, Better Living - by ecopark - the magazine

How to build a kid's corner in your living room

Song, Better Living - by ecopark - the magazine
       
     
Song, Better Living - by ecopark - the magazine

6 things you didn't know about decorating your home with art

Song, Better Living - by ecopark - the magazine
       
     
Song, Better Living - by ecopark - the magazine

Enjoy life with these simple New Year's resolutions

       
     
Ecopark - A Content Marketing Case Study