Kilomet 109 is the vision of Vu Thao.
Designer, artist and eco-entrepreneur, Thao is a leader among the pioneering group of young designers who have made Hanoi an emerging creative hub of the fashion world.
She engaged We Create Content to rebrand Kilomet 109 and design their first ever website, which we were really proud about. We love to work with brand we really believe in.
The rebrand focused on bringing the visual identity of the brand into the fashion world, playing on the concept of traditional techniques, modern design and journeys - each piece of work from Thao is a piece of art with a story to tell.
We designed Kilomet 109's first ever website to do two things: tell stories and sell clothes.
On one side of the homepage is the e-commerce element of the site, while the other is a place for the brand to tell stories.
From information about all the ingredients used in Kilomet 109's fashion collections to journal insights from Thao and press cuttings, this is a brand with authentic and genuinely engaging stories to tell - we're looking forward to helping them do this in the years to come.
A loose translation of the Vietnamese word “Phiêu” means unburdened journey. Kilomet 109's latest fashion collection is a culmination of a year’s work with four different ethnic groups from northern Vietnam. We Create Content made a microvideo at the exhibition in Hanoi, in collaboration with British Council